|
Ms Bianca Ma Kin San is the Managing Director of Metro Broadcast Corporation Limited.
Being a MBA graduate from the University of Ottawa, Canada, Ms Ma began her career in advertising and marketing, working for such well known companies as Hill & Knowlton, Leo Burnett, DMB&B, Saatchi & Saatchi, and Foote Cone & Belding.
Ms Ma first joined Metro Broadcast in 1994 as Director of Marketing, and was promoted to Sales & Marketing Controller after one year’s time owing to her outstanding contribution in bringing Metro’s first breakeven results in its history. From 1998 to 2001, she worked briefly at MTV Asia and Hutchison Telecommunication. In 2001, she was invited back to Metro as Group Sales & Marketing Director. In 2006, Ms Ma was promoted to Managing Director, a position that she continues to hold today, overseeing a staff of 200. Emphasizing on team spirit, Ms Ma leads Metro to emerge from a firm with blur corporate identity to one with 3 distinctive radio channels and a high-spirited staff.
Acting upon the vision to take Metro Broadcast to the next level beyond the realm of sound broadcasting media, Ms Ma introduces many new initiatives to the company portfolio, major achievement includes Metro being the first and only radio station in HK that has simulcast programs with the Mainland. Under Ms Ma’s leadership and commitment to shoulder social responsibility, Metro’s market share and revenue growth rates both rocketed, appearing as a profitable market innovator while being recognized by The Hong Kong Council of Social Service as a “Caring Company” for six consecutive years.
In December 2007, the Chinese Women Entrepreneurs Association named Ms Ma as one of “China’s 100 Outstanding Women Entrepreneurs” and In July 2008, Ms Ma was being awarded as the “Outstanding Women Entrepreneurs Award 2008” by the Hong Kong Women Professionals & Entrepreneurs Association. |