The shape generates a feeling of growth (flower), movement (spinning windmill) and the dots add a touch of human involvement. The brown color represents land and the green color represents plantation. The green part is drawn in an abstract heart shape which ties in with the Chinese name of the Foundation "愛心".

The concept behind the logo is - men (in brown) with a heart filled with love of the environment (in green) working tirelessly turning the windmill in the hope for a better fortune for the needy and a better living environment for our future generation. This is the essence of the foundation.